CNT Associates Case Studies
Our experienced business consultants are dedicated to your growth.
Explore our case studies to discover how CNT Associates has helped clients.
More connections and clients for Kent-based copywriter, Hayley
Hayley Hickmott-Maurice was supported through our Talking Business programme and more than doubled her clients and leads.
Results
- Doubled the number of inbound leads and clients
- Increased website traffic by 32%
- Improved monthly profit margins
- Long-term financial security with several blog and email marketing retainer clients
Head and Heart Messaging
Hayley launched her copywriting business in 2024. Previously a teacher and Senior Leader in Education, she utilises her unique understanding of emotional-behavioural psychology and compelling storytelling techniques to write impactful websites, articles, emails, and promotional materials for businesses.
Problem
Although Hayley posted regular content on her website and social media platforms, her client base had plateaued by November, and leads were sporadic. She was unsure where to invest her time to achieve consistent growth.
Solution
Together with CNT Associates, she created a business plan with newfound clarity on her unique value propositions and opportunities for business connections. Using key action points, she updated her website to create a better user experience for her target clients.
“The plan made my marketing strategy clearer. I could then see how to use my strengths to promote my services and stand out in a competitive market.”
Feedback
“CNT Associates gave me the confidence and tools to gain new clients and establish consistent leads for my business. They pinpointed exactly what I needed to take the next step to grow. I’m thrilled to now provide copywriting services to more business owners in Bexley and beyond. I highly recommend CNT Associates to empower other business owners in their growth journey.”
Funding success and wider outreach for JenUp
Jenny Tomei worked with CNT Associates to found a non-profit company and secure over £30,000 in funding for growth.
Results
- Development of a community interest company
- Over £30,000 in funding won
- Consistent income generation
- Strong network of supportive agencies and organisations
JenUp
JenUp, founded by Jenny Tomei, is a non-profit organisation that supports people with eating disorders and body image issues, which are particularly common amongst school-aged children. JenUp offers training, resources and courses to raise awareness and help people who suffer from these conditions, as well as their parents and teachers.
Problem
Jenny wanted to expand and diversify her support for students and parents. She needed a sizable budget to achieve her vision and a new digital platform for her new online courses.
Solution
CNT Associates wrote a successful funding application for JenUp, raising over £30,000 in funding. JenUp also received advice on crowdfunding and now benefits from ongoing funding support to maintain consistent growth. CNT Associates also designed a branded learning management system for JenUp courses to reach the target audience of school-aged children and individuals looking for support with eating disorders and body image.
Feedback
“Sybil is absolutely amazing to work with. She helped me build an e-learning platform for my website, and she took the time to explain everything to me on how to use it. I still work with Sybil on my website, where she helps me to upload our podcasts and various updates to our website. She’s very professional, approachable and always very proficient. I highly recommend Sybil.”
Strategic marketing support and Graham’s founding of a new networking group
Graham Baker implemented a more strategic marketing plan and leveraged CNT Associates’ connections to found a new, local networking group.
Results
- Streamlined Business Plan
- Focused goals
- Strategic marketing for ideal clients
- Founding of Bexley Linkup
Graham Baker Photography
Graham is an award-winning Bexley (Welling) borough-based commercial photographer focusing on helping businesses and entrepreneurs get from behind their businesses to in front of their brands. He specialises in:
- Business / Corporate Photography & Video
- Headshots & Professional Portraiture
- Aerial Photography & Video
- 360 virtual tours
Problem
Graham already had a business plan but he wanted to refocus his approach to better connect with his ideal clients and specific industry groups. He also felt that opportunities for business collaboration in Bexley were often missed and wanted to increase the activity and support for Bexley-based businesses.
Solution
CNT Associates worked with Graham to revise his business plan using the streamlined business model canvas. A more targeted marketing strategy was established, and a cashflow forecast spreadsheet proved beneficial for managing financial targets. Graham’s website also received SEO support to assist his marketing efforts, and CNT Associates facilitated business collaborations that supported Graham’s founding of Bexley Linkup.
Feedback
“While I already have a business plan, going through the streamlined business model canvas process with Gary was great for refocusing several goals I’d set for this year, especially around connecting with specific industry groups and collaboration opportunities. This resulted in implementing a more strategic marketing plan for the types of clients I love to work with.
I sometimes felt that Bexley borough was a separate (almost forgotten) entity sandwiched between London and Kent regarding business support and networking, with more activity and support happening in Greenwich, Bromley and the rest of Kent. However, I’ve seen this pivot in the past couple of years with access to free business support programs like this one. These programs have inspired me to develop new networking opportunities focused on Bexley opportunities”.